The Peach
Overview
Project: End‑to‑end UX/UI and website design for a landworker and herbalist collective’s online presence and eCommerce launch
Role: UX/UI Designer and site delivery, end‑to‑end ownership
Team: Solo project, with client collaboration
Timeline: 3 weeks, full design and build process
Platform: Responsive web design
Skills: Opportunity identification • UX strategy • Stakeholder research • User flow & information architecture • UI design & eCommerce integration • HTML/CSS implementation
End-to-end website design process
Research
Stakeholder questionnaire
Stakeholder interview
UX design
User flow
Information architecture
Initial page desings
Feedback
Design presentation
Stakeholder feedback & design iteration
Build
Website build
HTML + CSS
Site sign-off
Project Overview
The Peach came to me early in 2022, they needed a one-page website with a clear voice to share their ideals and act as the seed of their venture. The design of the site is clean and clear, although The Peach collective is made up of nature lovers it was important to them the design was clear, professional and original.
Their goal was to gather investment and begin offering workshops. As the collective has evolved and grown so has its site. What started as a landing page is now a full ecosystem with insightful blogs, event listings and workshop tickets for sale. This project was a Bespoke Website, the main service offering of my business Ottilie Ruth which I founded and ran successfully from 2020 to 2023.
Finally
If you are interested in collaborating on a project or expanding your full-time UX team, get in touch.