Senior UX/UI designer
Grounded in research, driven by empathy and devoted to excellent UX through purposeful, strategic design.
Product conceptualisation ~ Design Thinking ~ User journey planning ~ User research planning ~ Survey design ~ Cross-device usability testing ~ Interactive prototype design ~
Product conceptualisation ~ Design Thinking ~ User journey planning ~ User research planning ~ Survey design ~ Cross-device usability testing ~ Interactive prototype design ~
Current role
Senior UX Designer at Kyero.com
I own the end-to-end user experience of this high-traffic international property portal. I lead all key redesigns, run multilingual research programs, and collaborate across engineering and marketing to identify and deliver purposeful, data-informed design that simply answers user needs and exceeds business goals.
Senior UX Designer, Nov 2025 - present
UX Designer, 2023 - Oct 2025
Previous Projects
Good Data Guide
UX/UI | Web design | Stakeholder management | Client project.
Site retired
UX/UI | Web design | Stakeholder management | Client project
Good Spaces
UX/UI | Web design | Brand design | Stakeholder management | Client project
UX/UI | App design | Health and Wellness | User interviews | Concept project
Selected website projects as Ottilie Ruth Website Design.
Founded in 2020. Closed 2023.
Won + worked with clients across industries. Delivered end-to-end website + brand design. Specialising in eCommerce support and delivery. Website development and responsive design with CSS + HTML coding.
The Peach
Web design | End-to-end project | CSS | Live site
Web design | Brand design | End-to-end project | CSS | Live site
About
Currently…
Sole UX, user research and design lead at Kyero.com. My work is driven by empathy for users, unbiased research and constant iteration based on user needs and feedback. I am driven by a belief in the power of purposeful, inclusive design to enhance the user experience, enabling us to achieve business outcomes. Based in Bristol but occasionally nomadic and working remotely since 2020.
Previously…
After five years in fashion retail, I launched my own brand and web design studio in 2020, delivering authentic user-focused digital experiences to small business clients. I went on to complete an intensive UX/UI bootcamp to formalise my user research, cross-platform design and product thinking.
Always…
London College of Fashion grad, lifelong font enthusiast and a frequent dinner party host. When I’m not photographing nature or at yoga, I will be chatting with strangers on the bus about bad design (feel free to ask me about that last one, it’s my UX origin story).
Hard
User research, Survey design, Useability testing, Prototype iteration, User journey design, User experience design
Skills & experience
Soft
Curiosity, Empathy, Creativity, Fast learner, Adaptability, Collaboration, Self-motivation, Communication, Problem-solving
Tools
Figma, Notion, Trello, Confluence, Basic CSS / x, Miro, Adobe XD and more. fast-learning tool-agnostic.
Selected projects
