Senior UX/UI Designer • Freelance
End-to-end UX support, from opportunity id and user research to design and live iteration - for intuitive and strategy-led digital products.
Product conceptualisation ~ Design Thinking ~ User journey planning ~ User research planning ~ Survey design ~ Cross-device usability testing ~ Interactive prototype design ~
Product conceptualisation ~ Design Thinking ~ User journey planning ~ User research planning ~ Survey design ~ Cross-device usability testing ~ Interactive prototype design ~
Hello, my name is Ottilie.
Freelance Senior UX/UI Designer offering…
End-to-end UX/UI design
User research and usability testing
UX audits and opportunity discovery
Embedded UX support for product teams
Squarespace website build, and more…
I work remotely and also in-person in Bristol and surrounding areas. Get in touch to organise a free call to discuss your project.
Experience
Senior UX Designer at Kyero
Owning the end-to-end user experience of Kyero.com, a high-traffic international property portal. Leading all key redesigns, running multilingual research programs and collaborating across engineering and marketing to identify and deliver purposeful, data-informed design that simply answers user needs to exceed business goals.
Senior UX Designer, Nov 2025 - Dec 2025
UX Designer, Aug 2023 - Oct 2025
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I’m responsible for the user experience across the entire website, ensuring a seamless journey for buyers, renters and estate agents to support key business goals. I collaborate closely with engineering; presenting prototypes, refining new designs and implementing iterative improvements. I also work within marketing to align all product design with our SEO strategy, integrate site analytics into designs and produce brand-consistent assets for web and email.
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Map search
+130% uplift in property views for map vs non-map users, and parity with industry competition
Conceived and led the end-to-end research, concept development and design of a new map-based property search experience for Kyero.
Skills: End-to-end UX strategy • Opportunity identification • User research • Concept to final design • Testing + iteration • Design system development
Search index redesign
Increased filter engagement, improved search area exploration and increased conversions to search alert creation
Led the redesign of Kyero’s property search index, improving the discoverability of filters, clarity of property listings, and overall search experience while integrating new brand ID and evolving the design system.
Skills: UX strategy • Opportunity identification • User research • Concept to final design • Testing + iteration • Design system development
Previous projects
Good Data Guide
UX/UI • Web design • Stakeholder management • Client project
Site retired
Selected website projects as Ottilie Ruth Website Design.
Won and worked with clients across industries. Delivered end-to-end website and brand design, specialising in eCommerce support and delivery.
Website development and responsive design with CSS + HTML coding.
Founded in 2020. Closed 2023.
About
Currently…
My work is driven by empathy for users, unbiased research and constant iteration based on user needs and feedback. I am driven by a belief in the power of purposeful, inclusive and accessible design to enhance the user experience, enabling us to achieve business outcomes. Based in Bristol, occasionally nomadic and working remotely since 2020.
Previously…
After years at the business end of fashion retail, I launched my web design studio in 2020, delivering user-focused digital ecommerce experiences to small business clients. I completed an intensive UX/UI bootcamp, then worked freelance and finally permanently as a UX Designer, bringing my varied experience to every project.
Always…
London College of Fashion (business degree) grad, lifelong font enthusiast and a frequent dinner party host. When I’m not photographing nature or at yoga, I will be chatting with strangers on the bus about bad design (feel free to ask me about that last one, it’s my UX origin story).
Design philosophy
My work is grounded in research, driven by empathy and devoted to excellent UX through purposeful, strategic design.
As a UX desiger my goal is to deeply understand users, collaborate closely with teams and iterate in the real world to deliver products that are accessible, useful and meet user needs to deliver business goals.
Working with me
“She’s the kind of person you can give any task to and know it will be delivered flawlessly. From orchestrating all of our research - project-managing our buyer survey, analysing the data, and designing the final pack; to running user research (both live and pre-set task based, with and without paid tool support), to designing graphics, logos, branding, and all of our UX design - Otti consistently delivered exceptional work.”
Jennifer Down, Head of Performance Marketing @ Kyero
Hard
User research, Survey design, Useability testing, Prototype iteration, User journey design, User experience design
Skills & experience
Soft
Curiosity, Empathy, Creativity, Fast learner, Adaptability, Collaboration, Self-motivation, Communication, Problem-solving
Tools
Figma, Notion, Trello, Confluence, Basic CSS / HTML, Miro, Adobe XD and more. Fast-learning tool-agnostic.
Contact
Get in touch and I will be back in your inbox within 24 hours to arrange a no-obligation call to discuss your project and how I can support.
