Current role, 2023 - present

UX & Graphic Designer at Kyero.com

I'm the UX team of one at Kyero.com, where I own the end-to-end user experience of this high-traffic international property portal. I lead all key redesigns, run multi-language research programmes and collaborate across engineering and marketing to deliver purposeful data-informed design that simply answers user needs and exceeds business goals.

  • I’m responsible for the user experience across the entire website, ensuring a seamless journey for buyers, renters and estate agents to support key business goals. I collaborate closely with engineering; presenting prototypes, refining new designs and implementing iterative improvements. I also work within marketing to align all product design with our SEO strategy, integrate site analytics into designs and produce brand-consistent assets for web and email.

    • Led a full redesign of the search results page

    • Ditto property listings page

    • Launched Kyero’s user research programme, including a survey of 3,000+ users in four languages

Please note: This case study has been kept purposefully high-level and intentionally vague to protect live business interests. Contact me to organise a study walk-through and see early sketches, concept development thinking and key UX documentation.

Impactful product designs

Search page

  • UI did not match refreshed branding seen elsewhere on-site and in marketing materials; the updated branding reinforced brand values that directly appease users’ worries when looking for property abroad.

  • Filter behaviour not in-line with industry standard, and filters within a scroll modal meant users were not making full use of the available filters

  • SEO strategy required an increase in onward links on the page, which also added value for users who are “just dreaming”, encouraging them to explore alternate locations

Before

Search filters: The majority of search filters have reduced visibility on desktop, with a small scroll frame obscuring them on first look.

After

Search filters: Filters housed within a slide-in modal - bringing the design up to spec with competition, improved usability (testing confirmed this) and a spacious design in-line with the Kyero brand + UI.

On-going iteration

Mobile

  • Updated featured property designs, on mobile, they were in a carousel, an archive from previous versions’ design.

  • Analytics showed properties 2 and 3 had reduced clicks, which did not complement the business model or user experience.

  • Solution: Stack featured properties, removed “featured properties” title.

Desktop

  • Featured properties did have a prime position above the fold; however, they had a reduced level of overview detail compared to “normal” property listings.

  • Solution: Add these into the stack with a distinctive UI, including a featured tag, which meant there was no need for the “featured properties” title - reducing visual noise in the busy search bar.

The result of these iterations improved click-through onto featured properties, especially on mobile.

Property detail

  • Improved UI for clearer intake of top-line property information.

  • Clearer key property features, answering a key user worry of not knowing if a property will meet their needs. An especially pressing worry for users buying in a faraway location that requires a flight to do a property visit.

  • User interview and survey insights revealed a need for local area information. This was then embedded in the property page, to increase page value. Information added included expat population, schools and airport proximity.

Research

Annual market survey

What

  • Annual user survey, sent to existing Kyero mailing list subscribers.

Goal

  • Best understand our market for all department business decisions

  • Generate invaluable insights we can share with our agents, to further reinforce our market position as the leading expert on international buyers.

How

  • I project managed from start to finish, including liaising with marketing to create the identity of the email marketing, designing the survey in collaboration with other functions and preparing all translations (four languages).

Analysis + outcome

  • I translated and cleaned 4,800+ responses

  • Analysed the data to extract useable insights

  • Fresh user insights used for a buyer survey report and to update key UX documentation.

Tools

  1. Figma

  2. Trello

  3. Usertesting.com

  4. Confluence

  5. Miro

  6. Slack + gather

Projects are managed through Trello, with engineering working in sprints. I manage my own projects to ensure they’re ready for their allocated sprint.

This includes planning and executing user research programmes, completing design iterations, performing prototype testing, and ensuring that all variables and edge cases are detailed in high-fidelity engineering-ready Figma files.

Want to hear the details?

Some details of this work have been held back to protect ongoing business interests. However, I’d be happy to share a few more details, including research planning, early concept development, reams of lo-fis, design rationale and a very big project which is about to ship (can you tell I am excited for that one…!).

Please get in touch to organise a study walkthrough.